Stretford Paddock FC has conducted its first ever fan survey.
A number of Paddock fans, players and staff were approached in the last few months by the club to participate in what aims to be an annual appraisal of engagement with the club, as well as an exercise to explore the motivations of people involved in or around the club. There was also the added incentive to extrapolate data and insights based on the demographics of those involved and their sentiments about the club.
The slideshow below details the club’s findings from this survey, and shows a clear pathway from being a parasocial follower to a loyal club member and supporter of the Paddock FC project.
